The present research investigates the (1) conceptualization and operationalization of Service Value, and (2) the causal ordering of the plethora of constructs identified in the literature believed to influence the formation of Purchase Behaviors in service settings. Data is collected from consumers of services in seven cities throughout the United States. The study also investigates the hypothesized relationships across four service industries. As such, the study represents the first multi-industry comprehensive empirical investigation of Service Value reported in the literature. The results first suggest that Service Value plays a key role in the formation of Purchase Behaviors in service industries. However, the strength of the role fluctuates depending on the industry under investigation. Second, the study identifies a possible nonrecursive relationship between Service Quality and Satisfaction which raises methodological questions concerning many of the results reported in the extant literature. / Source: Dissertation Abstracts International, Volume: 53-10, Section: A, page: 3602. / Major Professor: J. Joseph Cronin, Jr. / Thesis (Ph.D.)--The Florida State University, 1992.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_76739 |
| Contributors | Taylor, Steven Arthur., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 389 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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