An expanded model of the determinants of purchase behavior is proposed and tested in two separate studies. In the first study, a call-ahead mail survey with a lottery incentive is utilized to collect the data. The research variables are operationalized by multi-item, seven-point scales. In the second study, paid and unpaid collectors gathered the data. The research variables are operationalized by paired comparisons between two prominent service providers. Both studies used four service industries and eight individual firms as the research domain. The results indicate that (1) the measures used to operationalize the variables are valid and reliable, and (2) the hypothesized causal model generally represents a good fit to the data in both studies. Significant variability, however, exists across industries. / Source: Dissertation Abstracts International, Volume: 54-10, Section: A, page: 3815. / Major Professor: J. Joseph Cronin, Jr. / Thesis (Ph.D.)--The Florida State University, 1993.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_77019 |
| Contributors | Shemwell, Donald Joseph, Jr., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 258 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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