Non-profit health agencies are examined from three perspectives: their contribution to medical research by region and subject area; changes in their revenue sources and fund-raising techniques between 1982 and 1987; and, correlates of fund-raising effectiveness. Data are obtained from a survey of 1,103 health charities and foundations, interviews with the executive directors of six hospital foundations across Canada and statistics in the public domain. Results indicate that in comparison with the distribution of Federal government research grants, health agency research funding is more highly concentrated in one province, Ontario, and two subject areas, cardiovascular disease and cancer. Agencies appear to be obtaining larger proportions of their total funding from donations or business activities and smaller proportions from government grants or transfers. Large-established agencies are shifting fund-raising resources from canvassing to direct mail. Two variables, public awareness of the agency and the proportion of agency funds derived from donations, appear to be important correlates of agency effectiveness as measured by donations per fund-raising dollar. Small, positive correlations are noted between two indicators of a marketing approach and fund-raising outcome. Implications for future research are discussed.
| Identifer | oai:union.ndltd.org:uottawa.ca/oai:ruor.uottawa.ca:10393/5715 |
| Date | January 1990 |
| Creators | O'Brecht, Michael. |
| Contributors | Doutriaux, J., |
| Publisher | University of Ottawa (Canada) |
| Source Sets | Université d’Ottawa |
| Detected Language | English |
| Type | Thesis |
| Format | 96 p. |
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