America's consumer society runs on desire. The mass media are instrumental in feeding this desire, transforming common objects and experiences from peanut butter to political candidacy into signs of things people covet most: security, health, beauty, love, and so on. They successfully commodity our most basic instincts in this way. With the current proliferation of mass media advertising, it seems appropriate that art education, dealing as it does in visual imagery, should prepare students to intelligently address advertising imagery. The purpose of this study, then, was to develop a conceptual framework and model to teach secondary students to understand commercial print advertising. It is thought that the value of this lies in helping students become informed participants rather than manipulated subjects within the larger social context. / A review of literature provided the data for the study. First, an overview of advertising theory and history established advertising's philosophical foundations and reasons for being, and advertising philosophy's relationship to the methods it uses to portray visual imagery in a printed format. Second, teaching and learning theories were examined that potentially provide qualitative thinking skills necessary for critically studying advertising imagery. Third, educational art criticism methods were reviewed, analyzed, and evaluated to determine their effectiveness and appropriateness in both addressing advertising imagery and in promoting critical thinking skills. A synthesis of the information led to the formation of a critical model composed of nine stages: receptiveness, reaction, contextual information (Option I), description, formal analysis, characterization, interpretation, contextual information (Option II), and synthesis. / Source: Dissertation Abstracts International, Volume: 53-10, Section: A, page: 3429. / Major Professor: Tom Anderson. / Thesis (Ph.D.)--The Florida State University, 1992.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_76749 |
| Contributors | Smith, Mary Ruth., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 239 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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