The study investigates the moderating effects of environment on the relationships between: (1) perceived environmental uncertainty and strategy, and (2) strategy and performance, as well as the moderating effect of retail store type on the relationship between strategy and performance. The data is collected from department store managers and tested using moderated regression analysis. / The environment is conceptualized as consisting of five components which are measured along two dimensions: (1) simple-complex and (2) static-dynamic. / The findings indicate that the simple-complex and static-dynamic dimensions of the environment do moderate the relationship between perceived environmental uncertainty and strategy. The implication is that managers should implement strategies and organizational structures which allow the store to better interact with the environment. / The test of the moderating effect of the environment on the relationship between strategy and performance is a test of contingency theory. While the simple-complex dimension of the environment is found to moderate the relationship between strategy and performance, the static-dynamic dimension does not. The relationship in both cases is such that more proactive strategies are associated with lower performance. / Due to data collection problems the relationship concerning retail store type is unable to be tested. / Source: Dissertation Abstracts International, Volume: 51-11, Section: A, page: 3825. / Major Professor: J. Joseph Cronin, Jr. / Thesis (Ph.D.)--The Florida State University, 1990.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_78325 |
| Contributors | Baker, Thomas Lynn., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 288 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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