A review of the marketing literature shows that three types of involvement tend to influence a given purchase decision. These are product involvement, situation involvement, and the consumer's involvement with purchasing. Product and situation involvement have previously been measured and shown to influence buying behavior. The purpose of this research is to provide a measure for the third construct, involvement with purchasing. / Domain sampling theory was employed to develop an unidimensional Likert scale for purchasing involvement. The development involved the following steps. (1) Appropriate marketing and social psychology literature was used to define the consumer purchasing involvement concept. (2) A large pool of items (150) was generated using the definition of the construct. (3) The pool of items was reduced to a smaller set (75) by a panel of marketing research students familiar with the involvement literature. (4) The 75 items were administered (with appropriate reliability and validity scales) to a probability sample of 470 adults from Tallahassee, Florida. (5) A sample of 100 students were tested and then retested two weeks later to assess test-retest reliability. (6) Item-to-total correlations were used to choose the best items for the final scale. (7) Appropriate reliability and validity checks were made on the final scale. / The implementation of the scale development procedure produced a scale with acceptable reliability and validity. In addition, purchasing involvement was shown to be related to search effort and to explain variance in shopping behavior which is not accounted for by product or situation involvement. / Source: Dissertation Abstracts International, Volume: 43-06, Section: A, page: 2078. / Thesis (D.B.A.)--The Florida State University, 1982.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_74853 |
| Contributors | SLAMA, MARK EDWARD., Florida State University |
| Source Sets | Florida State University |
| Detected Language | English |
| Type | Text |
| Format | 171 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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