In marketing research a great deal of reliance is placed upon the acquisition of data through verbal self-reports. Recent research has cast some doubt as to the validity of data provided by verbal self-reports. Counter evidence supporting the use of verbal self-reports has also been provided. This research uses a simple paired comparison test to investigate the validity of verbal self-reports in marketing reasearch. / Source: Dissertation Abstracts International, Volume: 46-04, Section: A, page: 1035. / Thesis (Ph.D.)--The Florida State University, 1985.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_75542 |
| Contributors | GREENE, ROBERT CHADWICK, JR., Florida State University |
| Source Sets | Florida State University |
| Detected Language | English |
| Type | Text |
| Format | 106 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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