The purpose of this research is to determine the effect of the international market environment on international managers' uncertainty of decision making, the internal decision structure of international organizations, and the managers' perceived performance of the organization. The study attempts to determine the effect of eight separate components of the external environment on the uncertainty of decision making of international managers. The components of the external environment which the study utilizes are, Environmental Diversity, Environmental Dynamism, Environmental Concentration, Environmental Capacity, Environmental Complexity, Environmental Interdependence, Understanding of the Environment and Environmental Hostility. The study attempts to determine the effect of each of the components of the environment on decision making uncertainty in order to provide international managers with a guide in developing appropriate marketing strategies. In addition, the research analyzes the effect of decision making uncertainty on the design of the internal decision structure of exporting organizations. Further, the study attempts to determine the effect of decision making uncertainty and the design of the internal decision structure of the organization on the perceived performance of exporting organizations. / Data for the study is gathered from a survey of United States exporting firms. The survey list was provided by the U.S. Department of Commerce, and includes U.S. exporting organizations for the year 1987. / A research model is developed to determine the significance of the effects of the external environment on decision making uncertainty, the internal decision structure, and performance of the exporting organizations. The results of the survey are analyzed utilizing confirmatory factor analysis and the LISREL methodology to determine the strength and direction of the effects of the environmental components on the decision making uncertainty of the exporting organizations. In addition, the study analyzes the strength and direction of the effect of decision making uncertainty on the internal decision structure and performance of exporting organizations. / The results of the research suggest that the level of diversity, capacity, complexity, interdependence, understanding, and hostility significantly affect the level of decision making uncertainty. The research also suggests that the level of decision making uncertainty influences the internal decision structure and performance of the organization. In addition, the study suggests that the internal decision structure of the organization affects the performance of international organizations. / Source: Dissertation Abstracts International, Volume: 51-09, Section: A, page: 3141. / Major Professor: J. Joseph Cronin. / Thesis (Ph.D.)--The Florida State University, 1990.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_78290 |
| Contributors | Bullard, William R., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 250 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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