The latent construct of Image has been hypothesized to be an important factor in helping consumers determine where they will shop. Research concerning the construct has advanced with regard to understanding what characteristics of a store may be a part of the store's image. Other image research interests have not produced conclusive findings concerning how an image impacts patronage behavior. / One identifiable problem in image research is a lack of knowledge regarding how an image is formed within consumers' minds. Image formation is hypothesized to be a process that occurs at different levels, or stages, within the mind. The process gradually integrates information about specific store characteristics until an overall image is formed. / The current research is an empirical examination of the image formation process. Using the LISREL VI program an investigation is made of the relationships that exist among many of the individual characteristics that make up a store image. The study is a first step toward identifying image structure. / Source: Dissertation Abstracts International, Volume: 51-12, Section: A, page: 4198. / Major Professor: Persis E. Rockwood. / Thesis (Ph.D.)--The Florida State University, 1990.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_78337 |
| Contributors | Brokaw, Stephen Craig., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 252 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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