A multi-billion dollar industry is built around the consumption of recorded music. To date, the field of marketing has done very little research to explain the phenomenon. The purpose of this study is to explore the responses that music creates in an individual and how those responses impact the individual's intention to purchase the music. / Seven constructs were defined as being a part of the music consumption experience. These constructs were the Sensorial Response, the Emotional Response, the Imaginal Response, the Analytical Response, the Overall Affective Response, the Experiential Response, the Need to Reexperience the music, and Purchase Intention. Findings from the study showed that the Sensorial, Emotional, Imaginal and Analytical Responses had significant direct effects on both the Overall Affective Response and the Experiential Response. The Need to Reexperience the music had the greatest affect on an individual's Purchase Intention. / The study demonstrated the importance of the imaginal and sensorial responses in an hedonic consumption experience (e.g., listening to music). To date, the marketing literature has only addressed the emotional and analytical components of overall affect. Another important finding is the impact of the Need to Reexperience the music on Purchase Intention. Liking the music (Overall Affect) was not a strong indicator of Purchase Intention. / Source: Dissertation Abstracts International, Volume: 52-02, Section: A, page: 0612. / Major Professor: Richard Mizerski. / Thesis (Ph.D.)--The Florida State University, 1991.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_78426 |
| Contributors | Lacher, Kathleen Teagle., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 145 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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