Arts administrators are charged with a number of responsibilities, one of which is to educate the public concerning art. In a rapidly changing, pluralistic, and information packed society, the important task of understanding how to interpret cultural symbols can be both difficult and confusing. This confusion can be observed in an emergent arena where current print advertising and appropriation art, which closely resembles advertising, came together. Much print advertising and appropriated art share similar symbols and forms. But beyond surface resemblance are these symbols and forms used in the same manner? Are meaning and intent similar or different? What are the underlying messages inherent in each respective form? What does each say about art and about contemporary society? And what is the significance of this for arts administration? / "Reading" images is dependent on a combination of direct experience and applied knowledge resulting from life experience. It has been argued that audiences of all ages can learn to look at both advertisements and appropriated art images and to examine not only the formal elements of design, but also the embedded meanings therein, and by this, to have a greater understanding of the society in which they live. / Working from the premise that art is a language in the broad sense of its being communication, the purpose of this study was to analyze and interpret appropriated art images and contemporary print advertisements to understand their symbol use, intentions, value systems, and relationships to each other and what they reflect about contemporary art and culture for possible use by arts administrators in serving their constituents. Toward this end, a literature review of appropriation and of the print advertising media was conducted. Based on this foundation a methodologically consistent critical analysis, interpretation, contextual examination and evaluation was conducted on five print advertisements and five contemporary appropriation art works which use similar visual language and techniques. It was concluded that appropriation art and print advertising have similar forms and are both instrumental, but the intent of each form is markedly different. Implications of these findings are posited for arts administrators. / Source: Dissertation Abstracts International, Volume: 53-03, Section: A, page: 0693. / Major Professor: Tom Anderson. / Thesis (Ph.D.)--The Florida State University, 1992.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_76571 |
| Contributors | Brommelsiek, Margaret Davenport., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 209 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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