The purpose of this study was to determine if there was any relationship between marketing and utilization of library services/facilities at the fifteen two-year colleges in the University System of Georgia. Furthermore, the study identified the marketing methods part-time and full-time faculty perceived utilized by their campus libraries to make them aware of library services/facilities, their level of library satisfaction and future library needs. Marketing activities included in this study were product, place, price and promotion. / Statistics revealed that (1) part-time faculty perceive themselves marketed to less than full-time faculty; (2) part-time initially learn about the library through colleagues, librarians and department heads while full-time initially learn about the library through librarians, colleagues and library orientations; (3) both groups are updated on the library through librarians, library publications; (4) full-time faculty utilize the library more than part-time faculty; (5) factors affecting faculty utilization are personal collection and lack of time; (6) cost of services was not a factor affecting utilization; (7) reasons to utilize library are reading current journals and checking out materials; (8) no significant relationship was found between marketing and utilization; (9) high level satisfaction was found for library in both groups; (10) perceived future needs were more books followed by more journals. / Source: Dissertation Abstracts International, Volume: 56-04, Section: A, page: 1166. / Major Professor: Barbara A. Mann. / Thesis (Ed.D.)--The Florida State University, 1995.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_77402 |
| Contributors | Lowry, Alma Kay., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 199 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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