The current study measures the realm of information-seeking behavior by consumers of recorded music through a questionnaire administered at retail locations. Of particular interest are the effects of usage of interactive kiosks in this process. Diffusion of innovations theory is applied to examine characteristics of kiosk adopters and the effect of trialability on the adoption of new and unfamiliar music. Chaffee's postulates of systems theory are incorporated to examine the use of store personnel and kiosks in the information-seeking process. / The review of the literature reveals that information needs of record consumers include identification of songs heard on the radio which are not identified by the radio announcer and the need to preview records before making the purchase decision. These needs may vary according to music genres, and attempts to acquire this information may vary according to characteristics of the consumer. / A survey of 372 record store customers was conducted in 6 retail stores which contain one of the new interactive music kiosks. Respondents were asked about music preferences, use of and perception of store clerks as informative and courteous, and about attitudes toward other technologies. / The study found that kiosk users buy more CDs and make more visits to the retail store. Use of the kiosk is also related to music genre, with the new music genres showing a higher probability of kiosk use. Also, males and younger respondents are more likely to use the kiosk. However, at this early stage in the adoption process, the kiosk is used more out of curiosity than actual information needs. / Source: Dissertation Abstracts International, Volume: 56-08, Section: A, page: 2921. / Major Professor: C. Edward Wotring. / Thesis (Ph.D.)--The Florida State University, 1995.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_77533 |
| Contributors | Hutchison, Thomas William., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 230 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
Page generated in 0.0019 seconds