Older consumers in the United States are increasingly being recognized as one of the fastest growing and important market segments. While much is known about the size and income level of older consumers, very little is known about the overall attitudes of these consumers toward the marketplace and how they compare with younger consumers. Using consumer alienation as a way to gain insight into such attitudes, the researcher explores the use of chronological age as a variable which moderates the relationship between consumer alienation life satisfaction, support for government intervention, and attitudes toward specific marketplace factors. The relationships are examined using moderated regression analysis. The findings provide empirical insights on the use of both chronological and cognitive age, marketplace factors which are associated with consumer alienation, and on consumers over age 75. / Source: Dissertation Abstracts International, Volume: 52-03, Section: A, page: 1003. / Major Professor: Melvin T. Stith. / Thesis (Ph.D.)--The Florida State University, 1991.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_76354 |
| Contributors | Johnson, Edna B., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 190 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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