The effects of certification cobrand and price on consumers' product evaluations and purchase intentions /

Description

Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2008. / Source: Dissertation Abstracts International, Volume: 69-11, Section: A, page: 4420. Advisers: Melvin M. Wagner; Kent B. Monroe. Includes bibliographical references (leaves 137-142) Available on microfilm from Pro Quest Information and Learning.

Links & Downloads

1. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3337884

Tags

Business Administration, Marketing.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/429644528
Date	January 2008
Creators	Patarapongsant, Yupin,
Source Sets	OCLC
Language	English
Detected Language	English