This research study advocates that radio stations in Lesotho should make full
use of the benefits offered by marketing both as a philosophy and a business
function. The research study also recommends that the radio stations in
Lesotho use the strategic marketing planning steps and approach that have
been prescribed throughout this project, that is, the development of a mission
statement, corporate objectives, situation analysis, competitor analysis, and
marketing objectives.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:ufs/oai:etd.uovs.ac.za:etd-08222008-084239 |
| Date | 22 August 2008 |
| Creators | Maliehe, Makhakhe |
| Contributors | Prof WJC van der Merwe |
| Publisher | University of the Free State |
| Source Sets | South African National ETD Portal |
| Language | en-uk |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.uovs.ac.za//theses/available/etd-08222008-084239/restricted/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to University Free State or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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