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Návrh strategie na základě analýzy firmy Project Education / Proposal of a Strategy Based on an Analysis of the Company Project Education

Market conditions are constantly changing. Enterprises try to furnish the best products and services, to be competitive and sustainable. Constantly new businesses are coming to the market which compete the existing ones. Customers demand quality products and services and want to fulfil their wishes. And it is a big challenge for a company's strategic management which must respond efficiently to stimuli from the external environment and shape a strategy to achieve corporate goals. This thesis offers a theoretical perspective on strategy, strategic management and strategic analysis. Theoretical knowledge is applied in a practical part and the company's draft strategy has been formulated using the strategic analysis results in the form Business model Canvas.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:194084
Date January 2014
CreatorsNárožná, Monika
ContributorsNeumaierová, Inka, Hanuš, Radek
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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