This thesis depicts and clarifies the consumer behaviour of the Chinese. It primarily focuses on current trends and new opportunities arising on the Chinese market. It enables the reader to gain initial knowledge on this topic and to understand the basic concept of a sucessful marketing strategy for China. The thesis also briefly describes the particularities of business negotiation and trade with the Chinese in order to provide a more complex view on doing business in this country.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15969 |
| Date | January 2009 |
| Creators | Babická, Zuzana |
| Contributors | Machková, Hana, Švábková, Eva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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