The main aim of this diploma thesis is to indentify German and Austrian cultural standards and the second aim is to confirm or disprove the given hypotheses. The first part is theoretical and defines the theoretical basis of this topic. It deals with Czech-German and Czech-Austrian business relationship. Then it describes the main aspects of culture, cultural dimensions and standards. The practical part describes the chosen methodology, which were interviews mostly with Czech business representatives who trade with Germany and Austria. In the last part the research and the given hypotheses are evaluated. The thesis is recommended as study material for business representatives who will be in contact with Germans or Austrians.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162315 |
| Date | January 2012 |
| Creators | Kynclová, Lucie |
| Contributors | Křečková Kroupová, Zuzana, Zadražil, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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