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Study of Changes in Business Strategy of Chunghwa Post

In response to internal demands or external changes, an enterprise must maintain flexbility in order to keep its competitive advantage. An enterprise has to constantly create unique competitive advantage to achieve sustainable operation. Although innovation is the key driver of evolution and progress, group imitation will eliminate the competitive advantage created by innovation. Therefore, the key to the generation of corporate profit will be the constant effort of innovation.
Changes and innovation together form the corporate competitive strategy, which is composed of a series of actions. In other words, strategy is embodied in all sorts of serial activities of the enterprise. Essentially, the changes and innovation in the corporate business strategy are the factors that shape the corporate business strategy in Five Forces Analysis.
This research aims to explore the unique business management strategies by examining the business management strategy generated from the variables in business management: change and innovation. Research data was collected, analyzed, and organized by leveraging benchmarking and in-depth interviews with selected companies. The resulted recommendations can be referred to the future strategies.
Research conclusions are as follows:
1. In order to fit in the business environment in the future, Chunghwa Post can transform itself into a financial holding company in order to reach the economies of scale and lower cost.
2. After the establishment of the financial holding company, the parent and subsidiary companies will maintain a close contact with each other. Internal control system and audit system should be established beforehand.
3. As financial holding companies often expand by merging, it is important that Chunghwa Post chooses an organization with complementary business functions with proven business performance as its merger partner.
4. Focused and professional services are essential to bringing the strengths of financial holding company into full play, building up competitive advantages, and securing niche market.
5. Resources integration and performance management should be fully utilized while a robust computer information system should be deployed.
6. Before carrying out change and innovation, the internal employee education should be completed to obtain a consensus.
7. By leveraging knowledge management, the business management strategy knowledge of change and innovation can be converted into "service know-how". With the "service know-how", the company can then move further to realize its vision of turning into a consultancy management company.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0620106-113609
Date20 June 2006
CreatorsChih, Shao-Hua
ContributorsCher-Hung Tseng, Cher-Min Fong, Hsien-Tang Tsai, Jen-Jsung Huang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620106-113609
Rightsnot_available, Copyright information available at source archive

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