Abstract
Due to the reduction of market, intense price-competition, and all continual rises of direct costs, the domestic chemical industry is encountering a tough transformation period in recent years.
Hence, the competitive strategies of pursuing low cost and high efficiency are both the crucial tasks for traditional chemical manufactures to be deal with. Facing the challenge from China Mainland and India s¡¦ advantages of the lower labor cost and abundant natural resources, domestic chemical industry must improve their intrinsic technology to cross phase highly added-value products of sophisticated chemical manufactures. Continued from the preceding key issues, only by figuring out a unique route, ¡§blue oceans¡¨, from the bloody Red Seas, the survivor could avoid losing the battle and being eliminated permanently by their competitors or violent environment.
The strategy adopted by most domestic enterprises is keeping cost down, including the sources of lands, factory facilities, labor, water, electricity, raw materials, and the strategy is integrated with the viewpoints of scale economic. Under the strategy, the enterprises still can¡¦t achieve their definite triumph in competitive circumstances, and nevertheless, it enhances the inherent advantages barely. Taking the steps toward the sophisticated tactics is necessary in order to consolidate the advantage of the original products. Furthermore, the adopted distinctive strategies of market, brand and channel is one of the major issues to success.
This research referred to the essential literatures related to my main theme, and I adopted the case study to be the research mode, a foundation prepared for the CEO as the advanced recommendations. Through the process of analysis the chemical industry , target market analysis, SWOT analysis and value chain analysis, we achieve the distinction between two different operation modes. Further the research is expected to provide the domestic chemical enterprises for references while phase off the new pattern.
Key words: Competitive advantage, Value chain, Business strategy, Cross-Phase
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0809106-125029 |
| Date | 09 August 2006 |
| Creators | Lee, Sheng-Lung |
| Contributors | Bin-Yang Liu, Yi-Min Tu, Jen-Jsung Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809106-125029 |
| Rights | campus_withheld, Copyright information available at source archive |
Page generated in 0.0018 seconds