The proposition of company KERAMIS koupelny s.r.o. strategic business activities are the graduation thesis topic. I worked individual strategic analyses (PEST analysis, 5 powers Porter's model, value deskriptor analysis, financial analysis and SWOT analysis) and I designated concrete stability strategy on the basis of analyses results in relation to marketing, R&D, human resources, finance and products. According to my investigations the firm should continue in its business branch and shouldn't broaden its business in whole building industries. The firm hat to decrease its indebtedness, search all the time new product suppliers, who offer better trading conditions and new products, endeavour to canvass exclusive dealership in the region and financially motivate staffs depending on their staff productivity. Further I advise 3D graphics computer software and delivery van buying and investment in websites optimalization (SEO). The future firm progression depends on financial resources sufficiency and subsequent occasions realization.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16876 |
| Date | January 2009 |
| Creators | Policarová, Martina |
| Contributors | Pirožek, Petr, Tyráček, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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