The diploma thesis deals with development of business activities of company Ilmodo, s.r.o., which lead to effectiveness and sale increase. Thesis contains theoretical knowledge about market and strategic analysis of internal and external environment. The analytical part describes current situation of the company which is summarized in SWOT analysis. The last part consists of recommendations relating to development of activities focused on sales, marketing and managing.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443128 |
| Date | January 2021 |
| Creators | Adamovičová, Lucia |
| Contributors | Milichovský, František, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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