The present study is an examination of the variables influencing lottery sales in the state of Colorado. Specifically, the present study focuses on the unique influence of newspaper, radio, and television publicity on Lotto sales in the state of Colorado. Also, radio advertising, television advertising, distribution, and jackpot size are included as additional independent variables in the present study. / In order to test the hypotheses in the present study, several time series regression equations are specified and calculated. Recognizing the potential cumulative or carryover effect for each of the independent variables examined, each regression equation is calculated via the Koyck specification, which describes a relationship in which the influence of the independent variables on sales decays geometrically with time. / Finally, the relationships between each of the independent variables and Lotto sales are graphically depicted, and the managerial and behavioral science implications of the results are examined. / Source: Dissertation Abstracts International, Volume: 54-04, Section: A, page: 1463. / Major Professor: Richard W. Mizerski. / Thesis (Ph.D.)--The Florida State University, 1993.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_76904 |
| Contributors | Heiens, Richard Allen, III., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 113 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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