Over the past few years marketers have paid increasing attention to the consumer involvement construct. While many papers have been written on the conceptualization, measurement, and modeling of consumer involvement, confusion still exists on the conceptualization of consumer involvement. An accurate conceptualization of involvement is needed in order to develop theories of involvement, measure involvement, and model involvement. The following paper conceptualizes involvement based on a past literature review of involvement and uses a theory of motivation to suggest what the underlying mechanisms of involvement are. Further, measures of involvement antecedents are empirically determined. Lastly, a LISREL model of involvement is tested with measures of involvement, empirically determined involvement antecedents, and involvement consequents determined from an extensive literature review. / Source: Dissertation Abstracts International, Volume: 54-07, Section: A, page: 2653. / Major Professor: Ronald E. Goldsmith. / Thesis (Ph.D.)--The Florida State University, 1993.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_76919 |
| Contributors | Emmert, Janelle., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 281 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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