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An examination of factors related to consumer behavior influencing attendance at professional sporting events

The purpose of this study was to examine the various factors that affect attendance at professional sporting events and to determine which factors were most influential on those attending professional sporting events. / Eight hundred fifty-six fans were surveyed at 10 different sporting events in the Southeastern United States. Fans were surveyed from four different professional sports; football, basketball, baseball and hockey. Fans were asked to rate 32 different attendance factors. A five point Likert Scale was used for scoring the survey instrument on the fan opinions concerning the different attendance factors. Fans were also asked to provide various demographic data. / The information provided by the fans concerning various attendance factors indicated the importance of many different factors influencing attendance at professional sporting events. Fans appear to be as concerned with facility cleanliness, stadium/arena accessibility and crowd behavior as they are with their teams won-loss record, offensive performance and division standings. Football appears to be the most popular sport from the information discerned at professional sporting events in the Southeastern United States. / Many different attendance factors influenced fans to attend professional sporting events. The various perceived importance concerning attendance factors varied from contest to contest. There was also a difference in the perception of attendance factors between sports. For example, basketball fans were more influenced by star players, while hockey fans were more influenced by violence. Ultimately, a combination of attendance factors appear to be important to fans attending professional sporting events. Professional sports administrators can conclude from this study that an eclectic approach to increasing attendance may be appropriate. A wide array of attendance factors should be given attention by professional sports administrators. Fans appear to be influenced by many different factors concerning attendance at professional sporting events. / Source: Dissertation Abstracts International, Volume: 56-07, Section: A, page: 2605. / Major Professor: Dewayne Johnson. / Thesis (Ph.D.)--The Florida State University, 1995.

Identiferoai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_77483
ContributorsGreen, Frederick Eugene., Florida State University
Source SetsFlorida State University
LanguageEnglish
Detected LanguageEnglish
TypeText
Format203 p.
RightsOn campus use only.
RelationDissertation Abstracts International

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