A content analysis of television ads does current practice maximize cognitive processing? /

Description

Thesis (Ph.D.)--Indiana University, Dept. of Telecommunications, 2008. / Title from PDF t.p. (viewed on Oct. 8, 2009). Source: Dissertation Abstracts International, Volume: 70-02, Section: B, page: 1363. Adviser: Walter Gantz.

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/453991881
Date	January 2008
Creators	De Ros, Ky M.
Publisher	[Bloomington, Ind.] : Indiana University,
Source Sets	OCLC
Language	English
Detected Language	English