The moderating role of sport service type on the relationship between ad message type, service trial promotion, and consumers' responses to the advertisements

Description

Thesis (Ph.D.)--Indiana University, School of Health, Physical Education, and Recreation, 2009. / Title from PDF t.p. (viewed on Jul 7, 2010). Source: Dissertation Abstracts International, Volume: 70-10, Section: A, page: 3942. Adviser: Choonghoon Lim.

Links & Downloads

1. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3378367

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/646183813
Date	January 2009
Creators	Lee, Woo-Young.
Publisher	[Bloomington, Ind.] : Indiana University,
Source Sets	OCLC
Language	English
Detected Language	English