The growth of minority groups in the United States affects consumer spending. Since culture influences many aspects of one's life, companies, educators and public policy makers are paying attention to this growth. In the past research based on Hispanic populations have included mostly Mexican-Americans in the Southwestern United States and have studied product categories other than apparel. The purpose of this research was to identify the demographic characteristics, general lifestyles, apparel-shopping lifestyles, and apparel-shopping patterns of Caribbean Hispanic women, and the relationships among these variables. The mall intercept method was used to collect data through a self-administered questionnaire. Data were analyzed by means of descriptive statistics, correlations, chi-square, factor analysis, one-way ANOVA, multiple linear regression, and discriminant analysis. The sample consisted of 193 women. / Results indicated that Caribbean Hispanic women in this study were more educated and had higher incomes than previously reported for the Hispanic population. The research findings do not support the stereotypical belief and information about Hispanics promoted in trade magazines or the media. Respondents were interested in self enhancement and enjoyed shopping. They paid cash for apparel, worn neutral colors, preferred cotton fabrics, and patronized department stores. Some relationships between lifestyles, demographics and shopping patterns were found. Apparel-shopping lifestyles predicted more shopping patterns than did general lifestyles or demographics. This was significant at.05 level. An apparel-shopping behavior model was proposed. The potential uses of lifestyles to subsegment the Hispanic market should be explored. / Source: Dissertation Abstracts International, Volume: 56-08, Section: B, page: 4280. / Major Professor: Carol Avery. / Thesis (Ph.D.)--The Florida State University, 1995.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_77549 |
| Contributors | Pasarell, Ivonne., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 198 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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