An analysis of the sport brand in the 21st century

Description

Thesis (Ph.D.)--Indiana University, School of Health, Physical Education and Recreation, 2008. / Title from home page (viewed on May 14, 2009). Source: Dissertation Abstracts International, Volume: 69-09, Section: A, page: 3634. Adviser: Kimberly S. Miloch.

Links & Downloads

1. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3332469

Tags

Business Administration, Marketing.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/320954975
Date	January 2008
Creators	Kraft, Patrick M.
Publisher	[Bloomington, Ind.] : Indiana University,
Source Sets	OCLC
Language	English
Detected Language	English