This diploma thesis is dedicated to research and understanding of business communication strategies and tools used in Russia. It studies strengths and weaknesses of the local business communication tools with respect to the specifics of the Russian market, while providing detailed analysis of business communication strategy of a large Russian company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81407 |
| Date | January 2009 |
| Creators | Kalinkina, Maria |
| Contributors | Mikeš, Jiří, Luzan, Dimitrij |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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