The master thesis deals with the proposal of marketing strategy for Dixons Carphone group plc. company, which her primary business is selling consumer electronics and mobile devices. Further in this thesis are described the essential marketing tools, which are applied on analyzed company. Based on gained results from particular analysis the proposals and suggestions are made.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225349 |
| Date | January 2015 |
| Creators | Popelka, Josef |
| Contributors | Orgonik,, Daniel, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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