The aim of this thesis is to assess the gaps in theoretical planning to implement a business plan. Analysis carried out on a real project of iStavitel Ltd. by comparing the status of the project after the first year of its historic run to the business plan. A sub-goal is to suggest the development of the company, after unfulfilled potential of the original business plan. The work also contains some less common methods used in internet marketing.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76311 |
| Date | January 2009 |
| Creators | Česák, Jakub |
| Contributors | Hartman, Ladislav, Guryča, Nikola |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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