This thesis deals with small dance company's business plan process options focusing on effectiveness and simplicity. The thesis offers views on two approaches of strategic planning. The classic one by Michael Kaiser and the second one - Business Model Canvas tool - not so developed in this particular domain. This tool is used in other fields all around the world for creating, reviewing, innovating and presenting business models.
The aim of this thesis is to describe and compare this two approaches. A case study is also included in the thesis, verifying implementation of Business Model Canvas for independent dance company special needs.
The thesis is based on premise that the business plans of independent dace companies are often inadequate and for gaining strong partners or donors the ability to form and present an intelligible and confident vision is crucial.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:253799 |
| Date | January 2016 |
| Creators | Hájková, Zuzana |
| Contributors | KUBIŠTA, Štěpán, TOMANOVÁ, Jaroslava |
| Publisher | Akademie múzických umění v Praze.Divadelní fakulta. Knihovna |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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