Clusters seem to not only contribute directly to productivity of the nation as a whole but seem to have a positive effect on other clusters. Yet there has been no research made by researchers that look into the development of business models or joint value propositions made by a cluster as a whole. The authors have failed to identify any common view on the research field today of just how a business model for an industrial logistic cluster should look like as well as what components are essential and must be included. Therefore, the purpose of our research was to explore the contextual conditions for developing BM for industrial cluster in the logistic area. In order to reach the goal of our research, inductive based approach was used when trying to investigate a cluster in Halmstad called “Innovative Logistic in Halmstad”. The cluster is in a early stage at this moment. Data was collected through interviews and secondary data was collected to complement our findings as well. The main findings of our study are as follows. The authors create a conceptual business model for industrial cluster in the logistic area. We also offer a value package proposal where the cluster offer a client a joint value proposition as the main majority of companies buy their logistic transports. This could result in e.g. more eco-driven means of transportation.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-26996 |
| Date | January 2014 |
| Creators | Södgren, Katarina, Petersson, Andreas |
| Publisher | Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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