Fashion companies struggle with internationalization, as do many retailers, but nevertheless they need to take action and cross borders in order to increase their revenue. A strong focus on the entrepreneurial capabilities of a company is suggested to enhance the process and the model of internationalization as the entrepreneurial process is addressed as an established tool for internationalization. The aim of this paper is to investigate what role internationalization as an entrepreneurial process model plays in the fashion industry context. To do this, a qualitative study with five fashion companies and four trade organizations is conducted. A theoretical framework on the network internationalization process model guides the data collection consisting of several interviews with owners, CEOs and managers. The findings indicate that entrepreneurial capabilities, networks and being able to exploit contingencies play an important role for internationalization in the fashion industry. I conclude that internationalization as an entrepreneurial process can be applied in the fashion industry context.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-366093 |
| Date | January 2016 |
| Creators | Grip, Charlotte |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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