The aim of this thesis is to create a business plan of cafe. The theoretical part describes structure of business plan, entrepreneurship and catering. In practical part, there is written the complete business plan of cafe in a small town close to Prague. The practival part is devided into two parts - marketing analysis and financial plan. At the end of the thesis is shown if the project is viable and if it has a chance to be successful.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205218 |
| Date | January 2015 |
| Creators | Piskáčková, Iveta |
| Contributors | Mlejnková, Lena, Kalábová, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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