The aim of the thesis is to create a business plan of Cafe in Prague with glutein-free products only. The thesis is divided into two parts. There are described fundamental terms in the theoretical part such are entrepreneurship, specifics of entrepreneurship in gastronomy, business plan and marketing methods used in business plan. The second part of the thesis contains business plan of the Cafe including financial plan. Business plan is used as an analysis for possible success of the Cafe.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205743 |
| Date | January 2015 |
| Creators | Grafnetterová, Tereza |
| Contributors | Kvítková, Zuzana, Valentová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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