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An investigation of the corporate planning concept in a South African motor manufacturing undertaking

The intention of this dissertation is to attempt to project the theoretical concept of Corporate (or Long-Range) Planning into the reality of one of South Africa's major motor vehicle manufacturing company's task environment. It is a sad fact that there are no universally - applicable practical planning "laws" (as are present within the discipline of, say, Physics) amidst the ever-changing hurly-burly world of modern commerce and industry. Accordingly, there are very real distinctions between distilled Corporate Planning theory, as it is propounded in the many available books and articles, and Corporate Planning practice as actually implemented. This is true largely by virtue of the fact that in the same way as persons differ in their physical and mental make-up, so too do individual companies; even to the extent of acquiring a distinct corporate "personality" of their own. Terms of reference, p. 1.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:rhodes/vital:1081
Date January 1980
CreatorsComan, Keith Rawson
PublisherRhodes University, Faculty of Commerce, Economics
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeThesis, Masters, MCom
Format267 leaves, pdf
RightsComan, Keith Rawson

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