by Lai Yin Mei, May, Lee Man Wai, Jeffrey. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaf 76). / ACKNOWLEDGEMENTS --- p.i / EXECUTIVE SUMMARY --- p.ii / TABLE OF CONTENTS --- p.iv / Chapter / Chapter I. --- COMPANY DESCRIPTION --- p.1 / Founder and Shareholders --- p.1 / Mission and Objectives --- p.1 / Chapter II. --- THE OPPORTUNITY --- p.3 / Problem Identification --- p.3 / Products and Services --- p.5 / Chapter III. --- DIFFERENTIATIONS --- p.12 / Delivering Mode --- p.12 / Management Team --- p.13 / Limited Negative Impacts On Teachers --- p.13 / Competitive Price --- p.14 / Communication between students' parents --- p.14 / Chapter IV. --- INDUSTRY ANALYSIS --- p.15 / Stage of Industry Life Cycle --- p.15 / Social and Cultural Issue --- p.15 / Vulnerability to Political Environment --- p.16 / Chapter V. --- TARGET MARKET & COMPETITIVE ENVIRONMENT --- p.17 / Demographic Segmentation --- p.17 / Geographic Segmentation --- p.18 / Positioning --- p.18 / Competitors' Position --- p.19 / Substitutes --- p.22 / Market Size --- p.22 / Chapter VI. --- MARKETING MIX --- p.24 / Promotional Strategy --- p.25 / Distribution --- p.28 / Price --- p.28 / Chapter VII. --- MILESTORNES AND IMPLEMENTATION PLANS --- p.30 / Milestone 1: Completion of Product and Prototype Tests --- p.30 / Milestone 2: Initial Operational Tests of HK Star & Compomix --- p.30 / Milestone 3: Market Tests of Full Services --- p.31 / Milestone 4: Production Start-up --- p.32 / Milestone 5: Sales Targets --- p.32 / Chapter VIII. --- MANGEMENT TEAMS --- p.34 / "Chairman and Chief Technical Officer,Professor Ho Man Koon" --- p.34 / "Chief Marketing officer, Ms. May Lai" --- p.34 / "Business Developing Officer, Mr. Jeffrey Lee" --- p.35 / "Quality Analyst, Mr. Ng Ho Kei" --- p.35 / Chapter IX. --- EXIT PLANS --- p.37 / Initial Public Offer --- p.37 / Merger and Acquisition --- p.37 / Chapter X. --- FINANCIAL SUMMARY --- p.39 / Market Size --- p.39 / Start-up capital --- p.40 / Income Statement --- p.40 / Breakeven Analysis --- p.40 / Return of Investment --- p.41 / APPENDIX --- p.42 / BIBIOGRAPHY --- p.76
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323701 |
| Date | January 2002 |
| Contributors | Lai, Yin Mei., Lee, Man Wai., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, v, 77 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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