<p>Companies need to receive feedback in order to understand how they should adjust to shifting demands in the market. This study focuses on the Mystery Shopping process and the information it provides. Through qualitative interviews information was gathered which identifies Mystery Shopping as an approach where companies actively seek information with</p><p>the help of anonymous “shoppers”. This method is compared to other research methods in order to identify the characteristics of Mystery Shopping. The process contains several steps which are all crucial for the methods validity. If it is performed and handled correctly it can</p><p>give the company information on how it performs based on the shopper’s evaluation of the areas defined by the company.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:uu-8774 |
| Date | January 2008 |
| Creators | Löveström, Maria, Rolker, Magdalena |
| Publisher | Uppsala University, Department of Business Studies, Uppsala University, Department of Business Studies, Uppsala : Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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