Business transformation has become the sole means of survival for today¡¦s traditional businesses in Taiwan that were, once upon a time, star performers. So challenging has the business environment become that even today¡¦s star performers¡Xthe high tech and advanced industries¡Xwill someday become yesterday's news as well. The lessons of business transformation, therefore, are applicable to all businesses. Old school thinkers used to emphasize the impact company strategies had over the operation performance of a company, that the right strategies could alone produce effectively and efficiently performing companies. However, it has been proven over the years that the same strategies adopted by different companies could produce vastly different results. Execution has proven to be a bigger deciding factor in the success or failure of an enterprise. This study aims to demonstrate that proper and effective execution of the right strategies plays a critical role in deciding the future of a company, and success of its transformation.
This study utilizes case studies, investigating how the petrochemical companies in study choose their transformation strategies, and how the choice of execution methods affects their operating performance after effecting transformation strategies. It also aims to understand the cause and effect relationship between the choice of transformation strategies, execution methods and the operating performance. Interviews and analysis have been carried out in the conduct of this study. The following is a list of major conclusions:
1.A continuously competitive company is able to deliver a high operation performance.
2.Strategies towards business transformation impact the company¡¦s operation performance. In the petrochemicals industry, the most effective strategies towards business transformation include, in order of impact, vertical integration, globalization, multi-faceted strategy. Horizontal integration is not a recommended strategy.
3.Execution affects the operation performance. Petrochemical companies with effective execution deliver high operation performance.
4.Manpower is any company¡¦s important resource. A high operation performance is also a result of effective manpower.
5.Companies that have been successful in its business transformation are equipped with leadership abilities, high quality of manpower and astute leadership by top management are critical factors to a successful company.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0905106-171843 |
| Date | 05 September 2006 |
| Creators | Yeh, Jung-i |
| Contributors | Shyh-jer Chen, Jin-feng Uen, Liang-chih Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0905106-171843 |
| Rights | unrestricted, Copyright information available at source archive |
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