Dissertation thesis deals with new possibilities of information and communication technologies (ICT) using during watching and evaluating of consumer and his relation to provider. The consumer is thought to be every shopper, apart from the fact, if he is really consuming bought products or no. In contemporary economical environment the customer is a central point of interest of every market-behaving subjects, therefore it is necessary for businesses to attend to relation with customer watching, evaluating and management. In conjunction with rapid ICT development, new possibilities how to simplify some from these activities or to practice these activities fully automatically, are opening out for companies. Contemporary approaches to interaction monitoring of subjects participating in trading process and also current situation of its application in businesses, both in Czech Republic and in European Union, are mapped in this thesis. Analytical methods, to whose principles, properties and using possibilities are given here attention too, create the essence of entrepreneurial subjects and their clients relations monitoring. One of relation with customer watching and evaluating possibilities is determination of customer value, to which is fundamental part of the thesis addicted. The approaches to its determination, where reality reflection is not very evident, are briefly analyzed at first. On the basis of this limitation and with respect of real availability of required data, new model of customer value indicator determination was designed. What can be expected from this quantity and what are its advantages, is introduced in the thesis. Exact methods of its calculation and interpretation possibilities of acquired value including its integration into software system for managerial decision-making support are more detailed clarified here especially.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:249281 |
| Date | January 2009 |
| Creators | Chalupová, Naděžda |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/doctoralThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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