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Reputation transfer to enter new B-to-B markets measuring and modelling approaches

Zugl.: Kassel, Univ., Diss., 2009 u.d.T.: Falkenreck, Christine: Impact on reputation and reputation transfer in international direct marketing

  1. http://d-nb.info/996062998/04
Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/530300552
Date January 2009
CreatorsFalkenreck, Christine
PublisherBerlin Heidelberg Physica-Verl.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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