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Kupní rozhodovací proces spotřebitele na trhu svatebních služeb / Buyer decision process in the wedding market

The diploma thesis inquires into the consumer behavior in the market of wedding services and its aim is to identify and analyze the buyer decision process. The theoretical part inquires into the characteristics of consumer behavior. The practical part describes the wedding market. Next main part is based on the results of marketing research, which took the form of a questionnaire survey. The results are analyzed and presented in detail. The conclusion outlines the marketing recommendations for vendors operating in this market.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76069
Date January 2009
CreatorsTrávníčková, Vendula
ContributorsKoudelka, Jan, Skokanová, Dagmar
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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