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Analýza zákaznických preferencí ve vztahu k produktům a službám společnosti REX Controls, s.r.o. / Analysis of customer preferences in relation to products and services REX Controls, Ltd

A topic of this thesis is an analysis of customer preferences in relation to products and services of the company REX Controls s.r.o. that focuses mainly on industrial automation and control systems. The goal of this thesis is to find preferred attributes when acquiring a control system and determine a level of customer satisfaction and loyalty. Product attributes are determined by conducting semi-structured interviews. Analysis of customer preferences is based on a consumer research. Within the survey are involved two groups of experts on automation and regulation. Evaluation of the collected data is performed by using statistical tools. The results of the analysis and formulated recommendations for the company, which could help to achieve its objectives, are discussed in the conclusion part.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264311
Date January 2015
CreatorsMarková, Kateřina
ContributorsHajdíková, Taťána, Oberhel, Martin
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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