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Nákupní chování v oblasti internetového nákupu potravin / Buying Behaviour in the Field of the Internet Purchase of Food

The aim of the thesis is to suggest measures for selected online grocery shop. For this thesis was chosen online grocery shop Plnátaška.cz, which acts in South Bohemia. The theoretical part includes issues of e-commerce and particularly online sales of food. The practical part contains analysis of buying behaviour in the field of the internet purchase of food. Analysis is based on the results of questionnaire survey. Based on the results of the survey, were determined concrete suggestions and recommendations.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:381539
Date January 2017
CreatorsPINCOVÁ, Markéta
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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