The purpose of this essay is to develop marketing strategies, from a service management perspective, for camping’s interested in the German tourist as a new target audience. This essay focus upon extending the season for camping grounds on Öland, Sweden. To extend the season we recommend the camping grounds to target a new audience - the German tourist.
Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hik-2085 |
Date | January 2009 |
Creators | Karlsson, Tom, Nyman, Christoffer |
Publisher | Högskolan i Kalmar, Handelshögskolan BBS, Högskolan i Kalmar, Handelshögskolan BBS |
Source Sets | DiVA Archive at Upsalla University |
Language | Swedish |
Detected Language | English |
Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
Format | application/pdf |
Rights | info:eu-repo/semantics/openAccess |
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