Doctor of Philosophy (PhD) / Changing the behaviour of firms to take environmental concerns into account is seen as unlikely without effective regulations. However, corporations are increasingly keen to represent themselves as ‘green’, including those in the world’s largest manufacturing sector: the car industry. Given rising concern for the environment and environmental sustainability since the 1990s this thesis asks: what motivates car firms to actually make environmental commitments? Answering this question has implications for whether these commitments are ‘real’ and if so whether they are occurring in response to material factors (e.g. state regulations and consumer demand) versus normative factors (e.g. social attitudes and internal company strategies). In order to answer it, the thesis applies the insights of the institutional varieties of capitalism approach to the German, United States and Japanese car industries, and specific firms within them, in respect of the environmental issue of climate change from 1990 to 2004. Empirical national data is analysed, as well the environmental reporting of individual firms and interviews with key personnel. The main findings are that what leads the car industry to see environmental issues as central to their business interests hinges on the impact of differing national institutional factors. Specifically, it is a matter of whether firms have a liberal market economy (LME) as their home base, in the case of US firms, or a coordinated market economy (CME) as their home base, in the case of German and Japanese firms. US car firms react more to the material imperatives of consumer demand and state regulations. German and Japanese firms are more mindful of normative factors for their initiatives, such as social attitudes (especially for German firms) and internal company strategies (especially for Japanese firms). They have more of a partnership approach with government. Therefore, car firms have very distinct ‘lenses’ through which they see the environmental performance of the cars they produce. As such, the thesis concludes that the variety of capitalism of nations has implications not just for the type of products that economic actors such as car firms produce, and the competitive advantages they develop, but also the way they address related issues arising as a result of their activities, including environmental issues.
| Identifer | oai:union.ndltd.org:ADTP/232917 |
| Date | January 2006 |
| Creators | Mikler, John |
| Source Sets | Australiasian Digital Theses Program |
| Detected Language | English |
| Rights | The author retains copyright of this thesis., http://www.library.usyd.edu.au/copyright.html |
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