This master thesis characterizes a process of the Category Management and its benefits. Furthermore, it describes the use of the Category Management in a selected retail chain and a process of creating Category Business Plans. The master thesis ends by an application of the Category Management and Category Business Plans theory on an illustrative case of a Beer Business Plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72245 |
| Date | January 2010 |
| Creators | Fritsch, Martin |
| Contributors | Cimler, Petr, Šípek, Ladislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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